zondag 18 augustus 2013

Launch ISO 26000 in Kenya: dream-do-endure


My mission, to launch ISO 2600 in Kenya, was thwarted by the Elections held on the 4th of March 2013. No business would be willing to start or invest in any program, due to the following unrest expected. Luckily the elections passed without any incidents. Now nothing was standing in the way of my and others’ dream turning to create:

‘...Implement sustainability in the corporate sector of Kenya whilst incorporating the positive attitude of ‘Afri-can-do’!’

Sharing increases possibilities
Research has shown that organizations in Kenya are aware they need to act, with regard to sustainability. The only question they need answering is ‘how’ this can be achieved?! Myself, together, with International ISO 26000 Expert, Hans Kröder, and a team of three local consultants, would like to show that ISO 26000 could be the answer. By sharing our knowledge, we will save the Kenyan corporate sector time and efforts, when undertaking corporate social responsibility (CSR) in practice.

Why ISO 26000
 is suited for Kenya?

ISO 26000 is an internationally standardized (composed by 99 countries) CSR framework, incorporating guidelines for all types of organizations, in any given country.
-       Offering a unique multi-stakeholder process with six stakeholder groups per country: industry, government, labour, consumers, NGOs and others
-       Involving thousands of experts from 99 countries
-       Participation of United Nations: Human Rights (John Ruggie), Global Compact, ILO, UNEP, UNCTAD, UNSD and UNIDO
-       Participation of World Business Council Sustainable Development, ICC, GRI (Global Reporting Initiative) as well as 40 other international organizations
-       66 developing countries participated in the development - a unique record
-       No single African country voted ‘NO’
-       The Chairman of the International Drafting Task Force is South African
-       Every leading position was twinned – developed and developing country together

Successful short visit

I can proudly announce, that during my short visit - (from11- 18th June) the following results were achieved:
              Compose an ISO 26000 Team with 3 Kenyan consultants
              Ten companies expressed their interest in an ISO 26000 training (November)
              Two media agencies are connected
              A start has been made with the organisation of a CSR Round Table (November)
              A first number of CSR* Icons have been identified

Three Iconic CSR examples

I’d like to share these three Kenyan CSR examples:

This school truly lives up to its claim to ‘empower students to create solutions for tomorrow's challenges'. What the school does for sustainability is impressive which is largely due to student’s initiatives. For example, the school designed a system to recycle water, then re-recycle and re-re-recycle yet again. It would be a wonderful idea to introduce an ISO 26000, with a team of ISK students and incorporate all their ideas, under ISO 26000’s ‘wing’.

Rubicom - The Ruaraka Business Community – (Website is under construction)
Ruaraka is a poor area situated near Nairobi. Rubicom has taken the initiative to make Ruaraka a 'safer, better and healthier place for everyone to invest, work and live in’. What began as sustainable and responsible activity has emerged into a growing industrial area. Rubicom has made a business from refuse and, in doing so, helping young, disadvantaged become entrepreneurs. With an ISO 26000 Rubicom could be helped with a more holistic approach.

Dutch Water Ltd. is a Dutch initiative combining 'Profit' (which is re-invested in Kenya) with 'People' (by providing clean and healthy drinking water; employment and development opportunities) and ‘Planet’ (e.g. introducing return deposit system for their jerry cans). ISO 26000 could result in more involved stakeholders.

Six insights after my short visit

1.               If you want to bring your dream to reality - ‘go for it’ and accept help to achieve it!
2.               Make an action plan, to keep focused and on target;
3.               The importance of international experience;
4.               Local network – (without it you will not get far, in a country like Kenya) make sure  
            your partners, in any projects, are trustworthy and have a good network
5.               Shared responsibility – partners need to feel jointly responsible 


6.               Sustainability is amazingly versatile and exciting whilst offering many organizations
            more opportunities

Dream - Act – Share – Get involved

Now it is all about and continuation and motivation, especially in Kenya. I’ve started the initiative and the 3 consultants will take over in Kenya. Surely your suggestions, actions and energy regarding to the launch of ISO26000 in Kenya are more than welcome! Please feel free to contact me.

---
*CSR = Corporate Social Responsibility
*Source: International ISO 26000 expert Hans Kröder

My earlier blogs about Kenya